Casey Reid — Product Design

Portfolio

Portfolio project preview
High-fidelity comps

The Challenge

Process

Research

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Portfolio

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

Conclusion

Whether you're shipping a new feature, this approach matters.